10 words or less

Ward Hubbell: "The most important public policy issue that exists"

This is another installment in my series of miniprofiles of sustainability-minded people. The Green Building Initiative is a nonprofit working to hasten the adoption of sustainable-building practices, and administers the Green Globes, a tool for assessing and rating green-building practices, comparable to the more well-known LEED program. To recap, the profiles are "mini" not only because they're short, but because all the questions are 10 words or less, and the answers are requested to match.


Joseph Lstiburek: Good houses, not social statements

This is another installment in my series of miniprofiles of sustainability-minded people. Joe Lstiburek (pronounced "stee-brick") is a nationally recognized authority on building science in general, and especially on moisture-related building problems and indoor air quality. To recap, the profiles are "mini" not only because they're short, but because all the questions are 10 words or less, and the answers are requested to match.

JOSEPH LSTIBUREK, 53, Westford
Principal, Building Science Corp., Westford and other locations

Green epiphany: “I don’t think I ever had one.”

Green hero: “I don’t have one; I think green is mostly overdone. But I do have an architectural hero, Edward Mazria.

A sustainability practice you’ve taken on: “”I’ve done my house. We took an 1880s house and made it ultra-energy-efficient.”


Joel Gordes: "Treat it as a national security issue"

Another in a series of miniprofiles of sustainability-minded people who are working to reduce humankind’s footprint on the planet. They're "mini" not only because they're short, but because all the questions are 10 words or less, and the answers are requested to match.

JOEL GORDES, 62, West Hartford, Conn. Energy consultant, Environmental Energy Solutions

What do you do? “I work on all sorts of energy-related issues, including energy efficiency, renewable energy, climate change and the insurance industry, and energy security.”

Green epiphany: “Flying missions over Vietnam. I was an Air Force officer flying unarmed reconnaissance, and the land looked like the craters of the moon in places. Then in 1972, after I came home, I happened to read an article in Scientific American about the cratering of Southeast Asia. That was my moment.”

Green hero:Dr. Albert E. Burke. He was a Yale professor who was the first to use television as an educational medium working at the connection of the environment, our resources, and our freedoms. He came publicly before Rachel Carson, before Barry Commoner, before Buckminster Fuller.”


Paul Eldrenkamp: "Not as hypocritical as I used to be"

Somewhat akin to love of one's children, I like everything I publish, but some posts are more equal than others, and this installment in my series of miniprofiles of sustainability-minded people is just terrific, I think. (Please note: I attribute this to the subject, not to me; this ain't braggin'.) To recap, the profiles are "mini" not only because they're short, but because all the questions are 10 words or less, and the answers are requested to match.

PAUL ELDRENKAMP, 51, Newton Owner, Byggmeister Inc., a residential remodeling contractor

Green epiphany: “About 6 years ago, when I realized that no one was keeping score in terms of household energy consumption.”

Green hero:Linda Wigington of Affordable Comfort (ACI). She initiated the North American Thousand Home Challenge (pdf available here), reaching out to people across the country to do deep energy retrofits and then to share the information we learn.”


Preston Koerner: "Leave it better than you found it."

Another in a series of miniprofiles of sustainability-minded people who are working to reduce humankind’s footprint on the planet. They're "mini" not only because they're short, but because all the questions are 10 words or less, and the answers are requested to match.

Preston KoernerPRESTON KOERNER, 29, Salt Lake City Lawyer, LEED AP, and founder of Jetson Green, an exceptionally informed website on green building initiatives.

What do you do: “I’m obsessed with green building and with helping other people become obsessed with green building.”

Did you know Jetson Green was going to be such a hit? “Not at all.”

Green epiphany: “Boy Scouts is when it started: 'Leave it better than you found it.’”


Janine Benyus: "Life creates conditions conducive to life"

Another in a series of miniprofiles of sustainability-minded people who are working to reduce humankind’s footprint on the planet. They're "mini" not only because they're short, but because all the questions are 10 words or less, and the answers are requested to match. (Please, no counting.)

Janine BenyusJANINE BENYUS, 50, Stevensville, Mont. Cofounder, Biomimicry Guild; Author, "Biomimicry, Innovation Inspired By Nature"

What do you do? "I’m a biologist at the design table, helping innovators consult life's genius to create sustainable designs."

Green epiphany: "Asking the question, 'is anyone consiously trying to emulate the elegant, well-adapted, fit technologies of nature?' It was about 1990."


Addie Cranstoun: "Green doesn't have to be more expensive"

Another in a series of miniprofiles of sustainability-minded people who are working to reduce humankind’s footprint on the planet. They're "mini" not only because they're short, but because all the questions are 10 words or less, and the answers are requested to match. (Please, no counting.)
Addie Cranstoun

ADDIE CRANSTOUN, 29, Manager, Green Depot, Waltham

Green Depot sells building materials focused on environmentally friendly products. Stoneham is one of five locations for the company, which is headquartered in Brooklyn, N.Y.

Green epiphany: "In elementary school, one of the first major issues I tackled was concern about our ozone layer."

Green hero: "Jane Goodall. Not only for the work she’s done, but recently, she’s doing more speaking and trying to educate children that they can have sustainability at the forefront of their future."


Amy Bauman: "Think about the surrounding community"

Another in a series of miniprofiles of sustainability-minded people who are working to reduce humankind’s footprint on the planet. To recap, they're "mini" not only because they're short, but because all the questions are 10 words or less, and the answers are requested to match. Please, no counting. 

AMY BAUMAN, Somerville
Owner, greenGoat

GreenGoat helps contractors and architects pare building-material waste, in part by repurposing what previously would have been discarded. “If we need to write specification language, we do that. If they need a waste management plan, we do that. And if the building owners need us to help them get the downstream vendors right, we do that too,” Bauman says
Green epiphany: "Watching a dumpster leave my own house filled with things I knew were useful."


Elaine Strunk, director of green

Taxonomy upgrade extras: 

Another in a series of miniprofiles of sustainability-minded people who are working to reduce humankind’s footprint on the planet. To recap, they're "mini" not only because they're short, but because all the questions are 10 words or less, and the answers are requested to match. Please, no counting.

ELAINE STRUNK, Cambridge
Director of green, The Lenox


David Barclay: "Dramatically more enthusiasm" for sustainability

Another in a series of miniprofiles of sustainability-minded people who are working to reduce humankind’s footprint on the planet. To recap, they're "mini" not only because they're short, but because all the questions are 10 words or less, and the answers are requested to match. (Please, no counting.) David Barclay, executive director, Northeast Sustainable Energy Association
DAVID BARCLAY, 53, Northampton
Executive director, Northeast Sustainable Energy Association
NESEA formed in 1974 as the New England Solar Energy Association, but joined with similar groups in the Northeast in 1985 to form an organization stretching from Washington, D.C. to the Canadian border. (In an impressive rejiggering that no doubt saved money on stationery — not to mention the monogrammed towels — they kept the acronym while changing some of the words.) Barclay said NESEA "encourages, demonstrates, and teaches proven sustainable-energy solutions." Its 1,600 members are mostly professionals in the field.


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