How McDonald's claims full disclosure without any fallout

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*Love* this, from Fooducate:

McDonald’s makes it VERY HARD for you to understand [its new chicken wrap's] nutritional information. (Word of the Day: Obfuscate – (v) Render obscure, unclear, or unintelligible). McDonald’s is obfuscating its menu’s nutrition information in several ways. To see a product’s nutrition facts panel, one must download a PDF. To see the ingredients list, one must download another PDF.

In all, 121 ingredients, "including trans fats, chemicals on the FDA’s toxicity watchlist, and more." Link to the full Fooducate item.

I think this would exemplify a tautology. The only people willing to download two pdfs to get an item's nutritional information don't look to McDonald's for nutrition. Oh, wait, no one looks to McDonald's for nutrition.


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