The theorizing has become reality: In July, a round of commentary (including mine) swelled after researchers suggested that foster custody might be preferable to bariatric surgery as a remedy for a child's severe obesity.

This is the last in a series of posts based on a recent f.a.c.t.s. (“food advertising to children and teens score”) report on sugary sodas issued by the Rudd Center for Food Policy and Obesity at Yale. A while ago, the center did a similar report on the advertising of junk food to children, and you can read my excerpts from that here.

This is another in a series of posts based on a recent f.a.c.t.s. (“food advertising to children and teens score”) report on sugary sodas issued by the Rudd Center for Food Policy and Obesity at Yale. A while ago, the center did a similar report on the advertising of junk food to children, and you can read my excerpts from that here.

The fractures of mass media have forced marketers to develop new ways of reaching their targets, and the sugary beverage industry is a particularly relentless hunter. One older example is Coke's purchase of space at the judges' table on American Idol for its logo-ed cups, but the Rudd Center report adds plenty more:

This is another in a series of posts based on the recent f.a.c.t.s. (“food advertising to children and teens score”) report on sugary sodas issued by the Rudd Center for Food Policy and Obesity at Yale. A while ago, the center did a similar report on the advertising of junk food to children, and you can read my excerpts from that here.

The Twitter is atwitter with McDonald's announcement that it now has a "comprehensive plan aims to help customers — especially families and children — make nutrition-minded choices whether visiting McDonald’s or eating elsewhere."

Another excerpt from the f.a.c.t.s. report on childhood obesity from the Rudd Center for Food Policy and Obesity at Yale:

Here's another finding from the Rudd Center's f.a.c.t.s. report on the relationship of food advertising and children:

I don't know how far I'll get with it, but this is the first in a series of data gathered and interpreted by the Rudd Center for Food Policy and Obesity at Yale University. The center released its extensive f.a.c.t.s. report this week. The acronym stands for Food Advertising to Children and Teens Score.

Here's the headline to which I refer in the headline of this post:

How Michael Prager’s Book Helped Me Make Lunch for My Kid 

Via Jamie Oliver, the heartening news that in the fall, DC schools will stop serving sugary cereals and flavored milk.