Beth Daley, the Globe's environmental writer, has a terrifically informative story today whose headline encapsulates it well: "Not as green as they claim to be." 

I posted a while back that John McCain was dead to me, for his panderific suggestion that the federal gasoline tax be suspended for the summer to give drivers a break. I thought it a dumb idea (still do), but worse, it showed me Mr. Straight Talk would be willing to throw anything under the Straight Talk Express if he would gain a few votes for doing it.

Car services are a bit beyond my means, or perhaps I should say, I have no specific idea what car services cost because I’ve always assumed they are beyond my means. Which, I’m sure, they are. But enough about me.

Planettran has put the eco-twist on car service by putting into service a fleet of Priuses to ferry the swells around town.

When I embarked on my piecemeal reprise and commentary on "Cradle to Cradle," the important 2002 book by Michael Braungart and William McDonough, one of my background assumptions was that I would cruise through the book in order. But I ran across something last night that made me want to jump ahead.

Car services are a bit beyond my means, or perhaps I should say, I have no specific idea what car services cost because I've always assumed they are beyond my means. Which, I'm sure, they are. But enough about me.

Planettran has put the eco-twist on car service by putting into service a fleet of Priuses to ferry the swells around town.

Americans finish 14th — out of 14 — in a new survey of consumers' progress toward making sustainable choices in their daily lives.

The Greendex survey, which talked to 14,000 consumers, calls itself the first to assess consumers' actions, rather than nations'. It was commissioned by National Geographic and conducted by the international polling company GlobeScan. Results were weighted toward the choices consumers actively make, but included those influenced by climate or the availability of green choices.

When authors Michael Braungart and William McDonough conceived the title of their 2002 book "Cradle to Cradle," they were playing off the well-worn phrase "from cradle to grave," which they apply to the model of manufacturing since the beginning of the Industrial Revolution.

From page 27, after a description of a dump:

Via The Green Group, which I learned about via either Facebook or LinkedIn, comes a report on the future of green, as divined by Amsterdam-based trendwatching.com, which bills itself as "an independent and opinionated trend firm [that relies] on our network of 8,000+ spotters in more than 70 countries worldwide." Its focus for May is on the green.

Georgie isn't yet tired — or, at least, she's not been displaying her fatigue — about my incessant pointing toward all the Priuses on the road. Yes, it has been suggested to me that there aren't that many, but that I'm just sensitized to them because we bought one.

Could be; I don't think so. At most, I think both could be true, that there are a lot of Priuses on the road, and that I'm particularly aware of it.

I wrote previously about 350.org, a planned offensive in a worldwide effort to bring the concentration of carbon dioxide in the atmosphere back to 350 parts per million, which is considered the safe maximum to foster a stable environment.

You're up on your climate math if you know that the world is already at 385 ppm, and is gaining about 2 ppm per year.